Sunday, August 18, 2013

Sprinting to the last mile

I get anxious, I know. Worry some. Lose a little faith. I guess it comes with being so involved with LatinoLA / LatinoCities for so long. Personally and professionally, I have a lot at stake here.

So when I sense delay, I think demise. When things go slowly, I fear that the full stop. I am wrong in thinking that way.

After a meeting this past Friday with our development leadership, it looks like we are on the proverbial "last mile" of completing the new site. There is a list of actions that must be taken for that to happen, but the list isn't really that long and probably won't take that much time. We're talking about a few weeks.

With that, let me thank you for hanging in there with us, with me. Your comments have been extremely encouraging. We are onto something big and good for our communities.


¡Gracias por su apoyo!

Saturday, July 6, 2013

LatinoLA.com at 14

Another year came and went. We celebrated our 14th year online on July 1. Hooray!

Let's see:

12, 019 stories published, more or less.

21,550 calendar listings published, more or less.

14 years of newsletters, published weekly (most of the time, let's say, 45 per year times 14 equals ... 630 newsletters, more or less).

Stories by Frankie Firme - about 400, more or less

Page views - in the millions

Our listing on Google when you search on the word "Latino" - Number Four

People who've attended events we've listed: Millions, no doubt

People who've been moved to comment on our stories (to themselves, to their friends/colleagues/family or online): Millions, do doubt.

Yes, our analytics are state of the art.

Still, a sense of disquiet, of foreboding, of fatigue. This is still a struggling site, as I've been working on the next iteration of LatinoLA, calling it LatinoCities, for way too long. And each time I look into its progress, the timeline is pushed further back and further back.

I don't know how long I can continue. I know we are all struggling, but have I put too much effort into this endeavor at the expense of my career, family, personal life? Only I can answer that, but I ask you: Is LatinoLA still a worthwhile media player?

Thanks in advance for your honesty.


Monday, June 3, 2013

Where We Are At

I haven't posted on this blog for a while. No surprise there. When it comes to writing my own thoughts, opinions, stories, etc., I pretty much drop them on my personal Facebook account or just leave things unsaid.

Little pithy remarks at best.

I utilize most of my time editing other people's words (stories and events) on LatinoLA.com, either submitted via our handy dandy form or sent via email. I don't have a problem with that. I just want to continue providing an online service for la comunidad and make LatinoCities happen.

I think we are getting closer.

Wednesday, February 13, 2013

Good Reading on LatinoLA Today!

We've been busy the last couple of days! Here are the latest stories on LatinoLA! http://latinola.com/
• Latino Funny on DVD: Cheech, Rudy, Culture Clash y Muchos Más by LatinoLA Contributor
• News From the Brown Side of Town 2.13.13 by Frankie Firme, Contributing Editor
• Free Farm Fresh Fruits and Vegetables, While Supply Lasts!
• Something Different ... and Liquid ... for a Change by Frankie Firme, Contributing Editor
• Indio Guide to Avoiding Cheesy Clichés This Valentine's Day
• The Fuchsia Dress at the Grammys by Guadalupe Gonzalez, Contributing Writer
• On The Abdication of A Pope by Guadalupe Gonzalez, Contributing Writer
• It's a Wonderful Life? by Rodolfo F. Acuña
• Cindy Vela: Model, Actor, Musician ... Next Big Thing? by Dr. Al Carlos Hernandez, Contributing Editor
• Rejected for Decades, WWII Servicemen Receives Memorial Service by Diana Martinez, Editor, San Fernando Sun

Monday, February 4, 2013

Family Featured This Weekend

At LatinoLA.com, we consider all of you ... contributors, readers, supporters ... our familia. But on special occasions, I get to brag on the accomplishments of my own family members. And this weekend we have a double dose for your pleasure. 

First, my brother, Adrian de la Peña, will be part of a group exhibition at the Vincent Price Art Museum in East L.A. College called Sanctified: Spirituality in Contemporary Art. The reception is this Saturday at from 5 to 7 pm.

You all know we love the band Quetzal. The family connection? My brother Jaime is married to Esther, who's the cousin of Quetzal's lead singer Martha Gonzalez. The band is celebrating their Grammy nomination at a free concert, also in East L.A. And it starts at 8 pm, so you can enjoy both art and music, family-style!

Reminder: You can still tix to Brazilian Carnaval! Here's how: Go to the Brazilian Carnaval calendar page on LatinoLA here. Scroll down to the bottom of the page. Where it says: "Leave a Message", tell us why you really, really want to go. Best comments win tix! We have three pair to give away. (Make sure you include your name in the message field.)

Friday, January 25, 2013

Win Tix to Brazilian Carnaval at Nokia Live!

Here at LatinoLA, we've been fans of all thing Brazilian since our launch back in the day.
 
One of our favorite ways to celebrate Brazilian culture is by attending the annual Brazilian Carnaval, produced by our friends at BrazilianNites. This year, Carnaval takes place at Nokia Live on March 2, 2013.
 
Win tix to Brazilian Carnaval! Here's how: Go to the Brazilian Carnaval calendar page on LatinoLA here. Scroll down to the bottom of the page. Where it says: "Leave a Message", tell us why you really, really want to go. Best comments win tix! (Make sure you include your name in the message field.)
 
Bao Sorte! (Good luck!)

Friday, January 18, 2013

It's Heating Up in LatinoLA! The Latest Events and Stories.

After the recent bone-chilling cold, it's nice that the weather is warming up. Time to get out of the house and enjoy the wealth of talent based here in the center of the Latino universe: The greater Los Angeles area. Music, art, literature, tech ... we've got it all.

Check out the events on the left: They're all taking place this weekend. And we've only just begun in 2013. You, too, can publish your own event. Click here and find out how.

We're also enjoying an increasing number of great stories coming from the community: Politics, entertainment, career opportunities, community issues ... we've got it all. And we've only just begun in 2013. You, too, can publish your own story, reprint your blog post, republish from your website. Click here and find out how.
 

Friday, January 11, 2013

Cold Weekend, Hot Events

Cold enough for you? Unless you're from certain parts of Argentina, Chile or the Mexican state of Durango, this weather is a bone-chilling challenge.

We've got ways to keep you warm.

Check out the events on our Calendario and you'll bask in the fires of our cultura. Or stay home and catch up on the great stories by LatinoLA's talented writers below.

Speaking of, we'd like to welcome LatinoLA's newest intern Liliana Mota, a student at Cal State Fullerton. She's adding to her workload (2 part-time jobs plus full-time school!) by helping out with editorial and marketing as we transition from LatinoLA to LatinoCities. You can read some of her writing here, here and here.

Speaking of, the final tally on the LatinoCities crowd funding campaign: 75 supporters, $3,231 raised, 70 rewards claimed! My sincere thanks to everyone who contributed and supported this fundraising effort. I'll keep you posted on our progress on this FB page -- https://www.facebook.com/ HelpLatinoLABecomeLatinoCities Log in, "like" it, give us your comments and suggestions. ¡Gracias!

Wednesday, January 9, 2013

LatinoCities IndieGogo Campaign Ends

Final tally on our LatinoCities crowd funding campaign: 75 supporters, $3,231 raised, 70 rewards claimed!

Our sincere thanks to everyone who contributed and supported this fundraising effort. It is really going to help as we move forward to launch our new connecting Latino communities throughout the U.S.

I'll keep you posted on our progress on this FB page - https://www.facebook.com/HelpLatinoLABecomeLatinoCities

Tuesday, January 1, 2013

A Big 2013!

Here's to a big 2013! Thanks to all of you who've contributed to our LatinoCities campaign. 
 
We've got 7 days to reach our goal. 
 
To get us there, we've added a $20 reward. 
 
But remember, no amount too small (or too large). 
 
¡Adelante!